america prefers ipods to bears

When Clocky was originally invented by MIT students, it's fuzzy carpeted exterior was part of its charm to keep you from hating your alarm clock. One of the inventors, Gauri Nanda, explained, "Clocky is less of an annoying device as it is a troublesome pet that you love anyway. It's also a bit ugly. But its unconventional look keeps the user calm, and inspires laughter at one of the most-hated times of the day." So what happened? Why was Clocky released into mass production naked?